In 1948, the McDonald brothers watched a service crisis and reinvented the way we eat |
McDonald’s iconic golden arches weren’t a grand design but an everyday observation. Facing chaos and high costs, brothers Richard and Maurice McDonald radically simplified their drive-in menu from 25 items to just nine in 1948. Image Credits: Cogart Strangehill, via Wikimedia Commons It may be easy to forget that the golden arches did not come…