A beginner’s guide to conducting an affair

Invisibility cloaks, and trains arriving at Platform No. Nine and Three-Quarters, should ideally be a part of the extramarital universe. Affairs run on adrenaline and banana peels. One slip, and you are running between divorce lawyers and paternity tests. If the tryst itself consists of soft music, dim lights, and a lot of eye contact,…

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Kids & smartphones: The smart solution

A jury in California, recently, did something courts rarely do: it looked at the internet, and saw, not a medium, but a machine. It found Meta and YouTube negligent – holding that infinite scroll and algorithmic recommendation were not harmless conveniences, but engineered compulsions that harmed young users’ mental health. The damages were modest. The…

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The molecule India has been waiting for

Somewhere in a Pune laboratory, two methanol molecules are being stripped of a water molecule and fused into something quietly significant. The product is dimethyl ether, DME. The process is indigenous. The patent is Indian. And the timing, though few have said so plainly, could not be more deliberate. Wars do not just redraw borders….

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Spare The Ships

Countries like Iran, Ukraine, and the US have started attacking cargo ships during conflicts. This is dangerous for the whole world. In the first two weeks of the Iran war, 16 cargo ships were hit. After that, hundreds of other ships stopped moving and stayed in the Gulf because they were scared of being attacked….

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Markets without masters

For most of the twentieth century, capitalism rested on a simple institutional arrangement: governments governed, corporations produced, and markets mediated between them. That architecture is now undergoing a structural mutation. Multinational corporations increasingly control the systems through which modern societies operate—data networks, cloud infrastructure, global supply chains, financial platforms, and artificial intelligence compute capacity. The…

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A night without morning

The world was restless that night. Cities did not sleep. Lights reflecting from windows where people watched events unfold in real time, each news update tightening something invisible in the chest. Maps shifted, voices rose, and decisions were made in safe buildings far away from those who would bear their weight. And somewhere beyond all…

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Generative AI in marketing

Here goes a list of use cases with an ultra-brief description of each. Brand voice management Gen AI ensures content tone and personality remain consistent across teams and platforms. It detects deviations and suggests revisions aligned with brand identity. Gen AI and the four P’s AI refines Product insights, dynamic Pricing, Place optimization, and personalized…

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