Osho
You are one of the greatest marketing persons of a product that gratifies the soul. We are in the business of selling a product that gratifies the mind; Others sell products that gratify the body. What lessons can we learn from you to effectively market mind and body products?
My basic approach is: i am not against the body, i am not against the mind; i am all for unity, a symphony, a synchronicity among these three spheres…
In the East, the body has been so much condemned that the ultimate result is poverty. And in the West, the result has been a healthy body, an evolved technology, richer literature, art, all for nourishment of the mind, but a poor soul, almost nonexistent. This is a strange tragedy…
My suggestion is that the work for the future humanity, for a new man, is to drop the old conditioning – of the East, and of the West. Drop all antagonism, either of the spiritualist or of the materialist. Accept the realistic approach that existence is both – matter on the outside and spirit on the inside. And in between the two is the bridge of the mind…
If somebody says that Gautam Buddha is only half, it hurts. But truth is truth. Mahavir is half – just a soul, anti-life. So is Zorba – against spirituality. So are all scientists – even the greatest, like Albert Einstein – who cannot conceive the possibility that there is an interior existence of consciousness.
I have been using one expression, and that is ‘Zorba the Buddha.’ The body has to be enjoyed as much as your soul. Matter has its own beauty, its own power, just as consciousness has its own world, its own silence, its own peace, its own ecstasy. And between the two is the area of the mind – something of matter and something of the spirit… I would like all three points –two extremes and the middle – to become one unity.
A man who rejoices in his body and wisdom of the body, a man who uses his mind as a tremendously significant mechanism that evolution has brought, and a man who does not stop at mind but goes on searching beyond, into the realms of divineness, into the realms of godliness – to produce this man should be the effort of all those who are in some way concerned with educating the new generation.
The educationists, journalists, spiritual teachers – all people who are involved in some way in creating a better human being than has been possible in the past – have to accept the totality of man without rejecting anything…
Journalists can do a tremendous service to humanity if their minds are clear, if they are not themselves prejudiced, either in favour of spiritualism or in favour of materialism. A journalist…has to be a seeker and a searcher and an agnostic; he has not to be a believer. The moment you believe in something, you start enforcing your belief, whether it is right or wrong. The journalist has to be open to all dimensions, ready to accept anything that is going to beautify existence and make man more blissful, more healthy, more intelligent, more aware of the tremendous mystery that surrounds us.
Disclaimer
Views expressed above are the author’s own.
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