MUMBAI: Flipkart is extending Zero Commission to all fashion products, now covering every price point in the category. The policy previously applied Zero Commission to fashion products priced up to Rs 1000. The move will benefit sellers of all sizes and unlock new growth opportunities.For customers, it translates into a greater selection across fashion categories, enhanced availability of premium offerings and stronger value, the company said in a statement.With Zero Commission, about 90,000 transacting sellers in the fashion category, including MSMEs and D2C brands, can now retain additional margins.Fashion space covers thousands of MSMEs, homegrown brands and emerging designers using digital commerce to build businesses that reach customers across the country. As sellers expand their offerings, customers benefit from wider choice, faster access to emerging trends and greater availability across price points, including premium fashion. This is particularly relevant as Gen Z, which now accounts for nearly 50% of Flipkart Fashion’s audience, continues to shape the future of fashion consumption in India.Kapil Thirani, Vice President, Flipkart Fashion, said, “India’s fashion ecosystem is evolving rapidly, with MSMEs, homegrown brands and D2C businesses driving much of that momentum. Our role is to create the conditions for them to grow. By extending this seller-first initiative across the entire fashion category, we are making a long-term investment in our sellers so they can invest more confidently in innovation, assortment expansion and brand building. As they grow, customers benefit from greater choice, faster access to new trends and better value. That’s the virtuous cycle we want to strengthen.”
